http://www.windows.dofollowlinks.org Dofollow Social Bookmarking Site 2017 Wed, 21 Dec 2022 10:16:36 +0000 en http://www.windows.dofollowlinks.org/News/aitech-interview-with-emmanuel-olivier-worldwide-chief-operating-officer-at-esker/ As Worldwide Chief Operating Officer, I lead Esker's global sales, marketing and consulting activities and supervise financial communication and investor relations. I've been in my current position since 2003 and am proud to say that I've been with Esker for over 22 years!
2. Can you tell us about your journey into this market?
I suppose my journey started all the way back in 1991 after getting my master's degree in Business Administration from SKEMA Business School in Nice Sophia Antipolis, France. From there, I earned a CPA qualification from the state of Pennsylvania. Prior to joining Esker, I spent seven years working as an audit manager for Ernst & Young.
]]> Wed, 21 Dec 2022 10:16:36 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/aitech-interview-with-emmanuel-olivier-worldwide-chief-operating-officer-at-esker/ http://www.windows.dofollowlinks.org/News/aitech-interview-with-belsasar-lepe-co-founder-ceo-at-cerby/ I am a second time founder who originally started out as an engineer at Google and have been in the
start-up space for over 15 years. When considering joining or starting a company, I look for a few
key factors: a talented founding team, a solid TAM (total addressable market) and a problem that
you can see potential customers for.
In Cerby, I found that all three were "there" in spades, starting first with the founding team
]]> Tue, 20 Dec 2022 07:55:37 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/aitech-interview-with-belsasar-lepe-co-founder-ceo-at-cerby/ http://www.windows.dofollowlinks.org/News/aitech-interview-with-dr-eric-e-whitaker-m-d-m-p-h-founder-and-executive-chairman-zing-health/ I studied public health at Harvard University and medicine at the University of Chicago. As a doctor, I saw that Chicago's world-class medical care was not reaching the urban communities where I practiced. I served my state as director of its public health department and returned to the U. of C. Medical Center to lead its Urban Health Initiative in population health research and community engagement. Since then, I've been a serial entrepreneur in bringing affordable care to underserved populations. I founded Symphonix Health, a prescription drug plan for low-income populations that was sold to UnitedHealth Group and helped found the Medicaid plan NextLevel Health, which sold its assets to Centene Corp.
]]> Fri, 16 Dec 2022 08:45:18 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/aitech-interview-with-dr-eric-e-whitaker-m-d-m-p-h-founder-and-executive-chairman-zing-health/ http://www.windows.dofollowlinks.org/News/the-four-types-of-remote-workers-your-security-awareness-program-must-address/ I'm not telling you anything new here. But as we move into a third year of employees either working regularly from home or coming back into an environment which may be dramatically reconfigured and is staffed differently than before (the office), we are not going back to the way things were in "the before times
]]> Thu, 15 Dec 2022 07:46:34 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/the-four-types-of-remote-workers-your-security-awareness-program-must-address/ http://www.windows.dofollowlinks.org/News/ai-tech-interview-with-phil-attfield-ceo-of-sequitur-labs-inc/ I'm the Founder and CEO of Sequitur Labs Inc. At Sequitur, I lead a team of cybersecurity experts and experienced developers. Our product is called the EmSPARK™ Security suite, a complete software solution for securing IoT devices.
2. What are the applications or rather opportunities you seek to have with your product?
Sequitur helps device OEMs reduce the cost and complexity of implementing security correctly by providing packaged software as a product. Sequitur's software leverages advanced, on-chip hardware security technologies to deliver high-value strong security, economical and accessible security solutions.
]]> Wed, 14 Dec 2022 09:04:37 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/ai-tech-interview-with-phil-attfield-ceo-of-sequitur-labs-inc/ http://www.windows.dofollowlinks.org/News/marketing-technology-today-and-in-the-future/ Fri, 25 Nov 2022 07:44:41 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/marketing-technology-today-and-in-the-future/ http://www.windows.dofollowlinks.org/News/the-importance-of-trust-between-email-senders-and-subscribers/ Thu, 24 Nov 2022 07:35:37 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/the-importance-of-trust-between-email-senders-and-subscribers/ http://www.windows.dofollowlinks.org/News/the-challenge-of-lead-routing-is-that-you’re-always-behind/ The challenge for Operations is to get the leads routed accurately as quickly as possible. Often this requires enrichment prior to assignment. If leads are assigned based on company for key accounts, geography for specific regions, and revenue for those not already designated, it's already a lot of data to collect before that lead goes anywhere, as seen below.
]]> Wed, 23 Nov 2022 06:55:41 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/the-challenge-of-lead-routing-is-that-you’re-always-behind/ http://www.windows.dofollowlinks.org/News/what-every-marketer-needs-to-know-about-content-development/ The demand for interactive content online continues to grow exponentially. Platforms such as YouTube for video content, WordPress for blogs, or Instagram for photos are in widespread usage. More and more marketers are using infographics for data visualizations, presentation platforms for expertise distribution, and webinars for education and networking. While some of these platforms, infographics, for example, have been around in concept for decades, their popularity and use began to rise in the early 2000s. Now, they are a mainstay of business development teams who aim to compile, analyze and share important company or industry statistics. Certain platforms such as Slideshare for expert presentation content or Google Hangouts for webinar content and relationship building are developing each day.
]]> Tue, 22 Nov 2022 05:49:34 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/what-every-marketer-needs-to-know-about-content-development/ http://www.windows.dofollowlinks.org/News/four-strategies-for-marketing-during-an-economic-downturn/ Mon, 21 Nov 2022 09:07:06 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/four-strategies-for-marketing-during-an-economic-downturn/ http://www.windows.dofollowlinks.org/News/you-never-get-a-second-chance-to-make-a-great-first-impression/ In fact welcome emails have the highest open rates, up to 60% and are sought after by customers as well. It makes them feel valued and turn to your service more often. In a survey it was found that 74.4% customers expect a welcome email when they sign up for a new service.
Welcome emails are important. No two ways about it. Read on to learn some tips on how to craft the perfect welcome email.
]]> Fri, 18 Nov 2022 07:31:51 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/you-never-get-a-second-chance-to-make-a-great-first-impression/ http://www.windows.dofollowlinks.org/News/adtech-meets-martech-using-email-to-deliver-precise-personalization/ Bringing the two together has long been recognized as a tremendous opportunity, but also a problem, especially across channels. With ads targeted based on cookies and devices, there's been no reliable way to link new incoming clicks and leads to existing CRM data, until the lead actually converts. And thus, marketers have missed a valuable opportunity to learn about potential customers' interests and intentions until they've officially made a purchase.
]]> Thu, 17 Nov 2022 07:28:55 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/adtech-meets-martech-using-email-to-deliver-precise-personalization/ http://www.windows.dofollowlinks.org/News/how-to-take-a-more-agile-approach-to-consumer-understanding/ By Mark Walker, Revenue Director, Attest Does anybody reading this remember when most new products and technology were developed with the ‘waterfall' approach?For those who don't, here's a quick primer.In a nutshell, the waterfall approach to launching new products was to try and gather as much information on the end-product as possible, define all its requirements, then go through every phase of the development cycle, before finally launching a fully functional new product to the market.The problem? Very often, the final product wasn't what the market needed (or wanted), and by waiting until the very end to find this out, incredible amounts of time and money were wasted.
]]> Wed, 16 Nov 2022 06:27:35 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/how-to-take-a-more-agile-approach-to-consumer-understanding/ http://www.windows.dofollowlinks.org/News/segmentation-and-persona-building-with-martech/ Tue, 15 Nov 2022 07:18:37 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/segmentation-and-persona-building-with-martech/ http://www.windows.dofollowlinks.org/News/martech-interview-with-deanna-ballew-svp-of-product-dxp-of-acquia/ My roots are in Iowa, where I grew up on a farm. I got my degree in Computer Science at Loras College, dove headfirst into the technology industry, and have never looked back. After a couple of brief tech jobs out of college, in 2004, I joined Widen, which has since been acquired by Acquia.
Widen has been a growth organization, so I've been able to pave my own career path. I feel like I have had six careers in my time at Widen. I started as a front-end developer, transitioned us into a software product organization, and then became Chief Innovation Officer in 2020.
]]> Mon, 14 Nov 2022 09:01:18 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/martech-interview-with-deanna-ballew-svp-of-product-dxp-of-acquia/ http://www.windows.dofollowlinks.org/News/martech-interview-with-rytis-lauris-co-founder-ceo-omnisend/
I used to run a digital marketing agency, and one of our clients was a PR agency that was managed by Justas Kriukas, the other co-founder of Omnisend.
Over time we realized that while we both ran essentially local businesses, we both had the ambition to have a global business.
We noticed that online businesses have a unique advantage in communicating with their clients because they see the whole customer journey, from the very first website visit to making a purchase. This gives so much valuable information, which can help you automate your marketing, segment your audience, and personalize the experience.
That's what united us, and that's how we started Omnisend.
]]> Fri, 11 Nov 2022 06:22:34 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/martech-interview-with-rytis-lauris-co-founder-ceo-omnisend/ http://www.windows.dofollowlinks.org/News/martech-interview-with-lynn-tornabene-chief-marketing-officer-anteriad/ The most significant evolution for B2B marketers has been the change in our focus from enabling selling to enabling buying. This isn't just semantics but a wholesale change in strategy and approach. Our role is to provide the information and clarity buyers need to make confident decisions - especially in uncertain economic times. This is challenging in an environment where buyers choose to be anonymous through much of their buying process and the buying teams are more fragmented and diverse (crossing departments and functions).
]]> Thu, 10 Nov 2022 07:07:45 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/martech-interview-with-lynn-tornabene-chief-marketing-officer-anteriad/ http://www.windows.dofollowlinks.org/News/martech-interview-with-gregg-holzrichter-cmo-at-crux/ I'm currently in my third week at Crux, so I'm almost through my first 30-day sprint. My initial priorities are to get my feet under me and identify those quick wins for my team. That includes things like setting our Q4 budget, hiring plan, enhancing our tech stack, upcoming launch plans, and engaging new agency partners to kick off new workstreams around brand and GTM. I'm also continuing to establish relationships with various departments and team members-that's critical at a fully-remote company like Crux, and I've put a lot of time into developing those connections.
My 60- and 90-day plans are defined with demand generation at the top of the priority list, and will build on the initiatives that we kicked off in the first 30 days. That means making strategic hires for the team, bringing on new technology that scales with our growth, and beginning implementing projects to enhance the work the current team has done. And since we're entering the end of 2022, the next few months for me will be focused on setting the team up for success in 2023, and also defining what that success looks like.
]]> Wed, 09 Nov 2022 07:36:41 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/martech-interview-with-gregg-holzrichter-cmo-at-crux/ http://www.windows.dofollowlinks.org/News/create-a-successful-campaign-with-the-help-of-dsp/ First of all, let's start by explaining some basic terms.
]]> Fri, 04 Nov 2022 07:40:52 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/create-a-successful-campaign-with-the-help-of-dsp/ http://www.windows.dofollowlinks.org/News/martech-interview-with-laura-haines-chief-product-officer-at-amaze/
We are seeing a slew of companies make strides in the Metaverse, which is defined as a collective and digital shared space that immerses users in a growing collection of increasingly popular virtual engagement models. According to SMartBrief, 41% of consumers say that they'd like to shop in virtual worlds, so high-profile retailers are creating Metaverse-specific strategies and launching marketing initiatives focused on targeting consumers and increasing engagement, sales and customer loyalty. Luxury fashion brands including Gucci, Balenciaga, Louis Vuitton, and Burberry are among the first to integrate immersive Metaverse experiences into customers' shopping
]]> Thu, 03 Nov 2022 07:12:44 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/martech-interview-with-laura-haines-chief-product-officer-at-amaze/ http://www.windows.dofollowlinks.org/News/data-science-for-fueling-business-growth-–-ai-–-techpark/ Tue, 01 Nov 2022 10:38:12 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/data-science-for-fueling-business-growth-–-ai-–-techpark/ http://www.windows.dofollowlinks.org/News/how-to-create-the-perfect-marketing-communications-plan/ The right marketing communications plan helps you cut through the clutter and differentiates your brand in a very subtle, yet professional way. Because you don't send out a series of robotic messages that sound bizarre on different platforms.
With a well-thought-out Marcom strategy, you take an integrated approach and create messaging that resonates with your audience. Here's how!
]]> Tue, 01 Nov 2022 08:18:53 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/how-to-create-the-perfect-marketing-communications-plan/ http://www.windows.dofollowlinks.org/News/2-crucial-steps-to-prepare-for-third-party-cookie-loss/ But before we talk about first-party data strategies, let's talk about what first-party data actually means.
It's data that's given with consent and is more accurate than third-party data sources. It's the data your audience is giving directly to you. With first-party data, you can analyze how consumers interact with your brand so you can improve the experience you're providing - both holistically and individually.
]]> Mon, 31 Oct 2022 10:06:31 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/2-crucial-steps-to-prepare-for-third-party-cookie-loss/ http://www.windows.dofollowlinks.org/News/exploring-cookie-less-programmatic-advertising/ So programmatic advertising is going cookieless, but is it the end of digital advertising? The answer is yes as well as no, to understand in detail, let's dive into the article.
]]> Fri, 28 Oct 2022 07:12:30 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/exploring-cookie-less-programmatic-advertising/ http://www.windows.dofollowlinks.org/News/holiday-ecommerce-marketing-guide-for-2021/ Thu, 27 Oct 2022 07:51:25 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/holiday-ecommerce-marketing-guide-for-2021/ http://www.windows.dofollowlinks.org/News/5-key-building-blocks-of-a-winning-customer-experience-strategy/ Wed, 26 Oct 2022 07:28:16 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/5-key-building-blocks-of-a-winning-customer-experience-strategy/ http://www.windows.dofollowlinks.org/News/how-to-make-sure-your-martech-stack-works-for-agile-marketing/ Tue, 25 Oct 2022 10:46:51 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/how-to-make-sure-your-martech-stack-works-for-agile-marketing/ http://www.windows.dofollowlinks.org/News/facebook-vs-google-where-to-focus-your-digital-ad-efforts/ Wed, 19 Oct 2022 09:26:16 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/facebook-vs-google-where-to-focus-your-digital-ad-efforts/ http://www.windows.dofollowlinks.org/News/why-human-ingenuity-matters-over-ai-in-advertising/ Tue, 18 Oct 2022 09:37:40 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/why-human-ingenuity-matters-over-ai-in-advertising/ http://www.windows.dofollowlinks.org/News/why-brand-safety-measurement-standards-are-failing-marketers/ But, the ways in which brands are approaching brand safety measurement are wrong - especially as we enter into an online world driven by the creator or "passion" economy.
]]> Mon, 17 Oct 2022 08:57:38 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/why-brand-safety-measurement-standards-are-failing-marketers/ http://www.windows.dofollowlinks.org/News/best-free-content-management-systems/ You need to have a basic understanding of computers, to get the site up and operating. However, with so many content management systems available now, choosing the ideal one for your needs can be difficult. There are many excellent CMSs available, with different options that may be ideal for the site you are creating.
In this blog, we will look at some of the most powerful, user-friendly, and adaptable content management systems available.
]]> Fri, 14 Oct 2022 09:36:17 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/best-free-content-management-systems/ http://www.windows.dofollowlinks.org/News/optimizing-data-making-content-king-again-an-api-first-approach-to-ctvott/ Thu, 13 Oct 2022 10:02:46 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/optimizing-data-making-content-king-again-an-api-first-approach-to-ctvott/ http://www.windows.dofollowlinks.org/News/use-dmp-to-get-the-most-out-of-your-business/ Briefly speaking, DMP collects and organizes customer data gathered from multiple sources and channels. It creates a complete overview of a brand's audience. Advertising and marketing campaigns further use this cumulated information to generate demand. This translates into better, high-qualified leads and a consistent revenue system.
]]> Tue, 11 Oct 2022 09:39:21 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/use-dmp-to-get-the-most-out-of-your-business/ http://www.windows.dofollowlinks.org/News/conversational-ai-making-business-replies-easier/ This article will walk you through the major components of conversational AI, use cases, how it works, and more.

]]> Mon, 10 Oct 2022 09:14:34 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/conversational-ai-making-business-replies-easier/ http://www.windows.dofollowlinks.org/News/the-next-generation-of-the-5ps-time-for-cpg-marketers-to-update-the-fundamentals/ Rapidly changing consumer attitudes and behavior. Surging growth in online grocery shopping. Higher expectations for an omnichannel experience. An evolving competitive landscape. No doubt, things have changed radically in the retail business, especially in the past year.
]]> Fri, 07 Oct 2022 09:18:36 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/the-next-generation-of-the-5ps-time-for-cpg-marketers-to-update-the-fundamentals/ http://www.windows.dofollowlinks.org/News/martech-interview-with-katya-vakulenko-founder-soup-agency/ I have always been passionate about Marketing, I like the fact that the industry doesn't stay still and the landscape is forever changing. After working for a number of different companies over last 10 years I knew it was time for me to take the next step and branch out on my own. It wasn't an easy road and at times the challenges hit harder than the wins. For the first 2 years I was a one-woman show and ran the agency myself. I still remember the day I hired my first employee, the significance of that moment meant I have worked hard enough to build it to a point where I needed another set of hands. From then on I haven't slowed down, I now have 12 employees and contractors working with me and we are growing at a rapid pace. It is nice to look back at the last 3 years and to see how much has been achieved in that time. I now spent the majority of my time expanding and growing the agency.
]]> Thu, 06 Oct 2022 09:28:54 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/martech-interview-with-katya-vakulenko-founder-soup-agency/ http://www.windows.dofollowlinks.org/News/7-key-differences-between-chatbots-and-live-chats-which-is-better-for-your-business/ Both solutions are stealing the limelight from traditional channels like email or phone. But should you go for human-powered live chat or automated chatbot software?
In this post, we lay out 7 key differences between chatbots and live chat, before discussing which might be ideal for your business.


]]> Wed, 05 Oct 2022 09:42:21 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/7-key-differences-between-chatbots-and-live-chats-which-is-better-for-your-business/ http://www.windows.dofollowlinks.org/News/deepintent-recognized-as-a-best-place-to-work/ In partnership with Best Companies Group, Crain's surveyed more than 20,000 employees across all five boroughs on the types of work atmospheres, leadership styles, opportunities for mentorship and professional growth, traditional benefits, and atypical "work perks" that make a company a great place to work.
]]> Tue, 04 Oct 2022 10:09:25 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/deepintent-recognized-as-a-best-place-to-work/ http://www.windows.dofollowlinks.org/News/certainty-of-outcomes-–-the-only-goal-that-matters-for-marketers-today/ And in the e-commerce space, where ROI is squeezed and competition is astronomical, the marketing teams that can differentiate themselves by achieving certainty of outcomes will be highly rewarded. In this article I will outline some high-level ways to make those crucial steps towards achieving certainty
]]> Mon, 03 Oct 2022 09:13:14 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/certainty-of-outcomes-–-the-only-goal-that-matters-for-marketers-today/ http://www.windows.dofollowlinks.org/News/martech-interview-with-diego-bartolome-cto-at-language-io/ Prior to joining the team at Language I/O, I worked in cognitive services (language, speech, vision and decision) at Microsoft. I've spent nearly 17 years understanding and dissecting the intersection of languages and technology to help people and companies communicate in any language. I've built cohesive teams to create, improve and scale tech products with a business impact both at my own start-up tauyou and at TransPerfect. I hold a doctorate and master's degree in electrical engineering and a bachelor's degree in management and business administration.
]]> Fri, 30 Sep 2022 07:16:52 +0000 martechnology News 1 http://www.windows.dofollowlinks.org/News/martech-interview-with-diego-bartolome-cto-at-language-io/